Team Verizon
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Akshay Jha CM
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Zihan Ni CS
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Ray Su CS
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Kenneth Arturo Chan MBA
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Sherlin Chen Design
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Verizon asked
How might we improve the customer’s content experience by using data that is collected on how the consumer interacts with that content?
With the data that is collected from Oath users, we will extract meaningful behvioral patterns that can help content creators understand their audience's needs and habits in a more systematic fasion. We build a tool that enables them to track events that impact their content's key KPIs, suggests strategies and recommendations to market new content more effectively. They can track the performance of their previous content and get auctionable insights into potential audience for a new content that they've created by uploading its metadata. As more data is being collected over time, they will also be able to evaluate potential markets and create audience scale relevant user experiences.