Team Roku, Inc.
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Anish Kumar MBA
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Bradley Wise CM
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Jared Wong CS
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Xizi (Bob) Zhu ORIE
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Yuan Chang CM
outlink icon Project GitHub
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outlink icon Final Presentation
Roku, Inc. asked
How might we redesign TV advertising to create a better experience for both brands and viewers?
Leveraging the increase in simultaneous smartphone and TV usage to create more engaging and less intrusive advertising experiences.