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Coco Torres ORIE
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Zezhong Chen ORIE
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Owen Wang MBA
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Mohit Chawla CM
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Tao Yuan CS
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How might we use payment transaction data to inform decisions the Advertising Industry makes when planning, targeting and measuring the effectiveness of ads?
Utilizing Transaction Data to Improve Ad Targeting by avoid targeting customers who has made the purchase already and target these customers with complementary products that fit what they've purchased.