Team The Dream Team/BMW Financial Services
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Andreas Thoma-Baker MBA
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Alex Kharchistov ORIE
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Haochen Jia ORIE
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Yuxue Mei CS
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Joungyeun Lee DESIGN
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The Dream Team/BMW Financial Services asked
How might we make buying ancillary products more personalized for online customers?
We are building an online web-app to increase BMW’s protection product engagement and to spread awareness surrounding BMW care.