Team The Dream Team/BMW Financial Services
Andreas Thoma-Baker MBA
Alex Kharchistov ORIE
Haochen Jia ORIE
Yuxue Mei CS
Joungyeun Lee DESIGN
The Dream Team/BMW Financial Services asked
How might we make buying ancillary products more personalized for online customers?
We are building an online web-app to increase BMW’s protection product engagement and to spread awareness surrounding BMW care.